After studying glass and ceramics at the University of Sunderland, Craig completed an MA in ceramics at the Royal College of Art. He was drawn to clay for the immediacy of its modelling properties, enabling him to realise his ideas with dynamism. His work is inspired by the elegance of a bygone era, particularly the work of cartoonists and illustrators from the 50s and 60s such as Miroslav Sasek and Ronald Searle, whose economic use of line define characters and tell stories.